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Google amp development2/11/2024 ![]() What are Google AMP’s potential pitfalls? “So even if you do everything you can to improve SEO, without AMP, you’d be potentially spinning your wheels.”Īnd a recent SEO Powersuite survey of 385 SEO professionals found that 50 percent of respondents expect AMP to “significantly affect” their mobile search result rankings. Moskalensky says Google will “punish” slow-loading web content in their rankings. “With mobile becoming more and more prevalent in just about every aspect of people’s lives, and with the majority of people using Google to find just about everything, AMP will be an essential tool now and going forward to ensure good rankings and findability on the web,” says Oleg Moskalensky, president of Productive Computer Systems, a company that develops IT solutions for small businesses. “Is your website mobile-friendly and does it pass the speed test? If not, your business might be adversely effected by the search engine page results.” “Google is constantly changing up the rules of what performs best in search,” says Miné Salkin, digital marketing manager of Absolute Mobile Solutions, a digital marketing agency. If an AMP gets more clicks and fewer bounces because it’s faster to load, Google determines that the page is valuable to users, and it’s likely to get higher placement in search results. “If we had two articles that from a signaling perspective scored the same in all other characteristics but for speed, then yes, we will give an emphasis to the one with speed because that is what users find compelling.”ĪMP can also indirectly influence where Google places pages in search results, according to Petty. However, “speed matters” in search engine ranking, according to Gingras. “All of the other (search engine ranking) signals need to be satisfied as well,” he said. ![]() “Most major publishers serve ads through DoubleClick for Publishers (DFP) or OpenX, both of which are compatible with AMP.”ĪMP is not directly a search engine ranking factor, and sites that adopt AMP won’t “get a massive boost in search ranking,” according to Richard Gingras, senior director of news and social products at Google, who spoke to. Site publishers can serve their own ads through AMP, “although there are restrictions on sizes and placements,” Robinson says. “Assuming your site has a desktop version, a mobile version and an AMP version, the desktop version will be the canonical (preferred version), and the mobile and AMP versions will each be annotated separately as alternates.” The process by which it works is quite simple: When a request is made, the client receives the cached version while the document is requested again from its original server to be updated in the cache.”ĪMPs are “completely separate from a typical mobile site,” says Jim Robinson, founder and CEO of ClickSeed, a digital marketing and SEO agency. This model helps make sure the content is always up to date in the cache. “ explained that Google AMP cache functions in a similar manner as a content delivery network (CDN), that it is free for anyone to use and that it works on ‘stale-while-revalidate’ model. “The optimization is powered by JavaScript, styling can be customized via CSS3, and pages are cached.”Ĭaching is core to AMP, Galfi said. “AMP-HTML is simply HTML5 with a set of specifications (requirements and restrictions),” Google’s Galfi told.
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